Will Your Online Business Suffer With Google Caffeine?
Written by Andrew Jacobsen   
Wednesday, 26 August 2009 11:02
If you own a small business and have a website that drives local traffic, you should pay close attention to the news about Google's new search engine called: Caffeine. As part of the pre-launch research, Google has made available a sample of their new search engine for testing purposes. Check it out at http://www2.sandbox.google.com/ (just copy and paste that url into your browser).You should definitely take the time to search for the keywords you are targeting, and see if there are significant ranking changes.
by AndrewJacobsen


If you own a small business and have a website that drives local traffic, you should pay close attention to the news about Google's new search engine called: Caffeine. As part of the pre-launch research, Google has made available a sample of their new search engine for testing purposes. Check it out at http://www2.sandbox.google.com/ (just copy and paste that url into your browser).You should definitely take the time to search for the keywords you are targeting, and see if there are significant ranking changes.

Caffeine hit my rankings in a bad way and it may hit yours too. When I searched withh local terms attached to keywords the number one spot is almost always dominated by webpages like Facebook, Twitter and ezine articles. Even though this will effect my traffic I have to take action now because Google's new engine is on its way.

So if you want cover all of your bases, then you are going to have to include some of these web 2.0 SEO techniques to your business. If you don't you could ultimately lose a lot of revenue. So it's time to star content creation in a big way.

Write article over 300 words about your niche and post them on sites like these:

* Ezine Articles

* Blogspot

* Facebook Pages

* Scribd

That is a short list, but you get the idea. If you start building incoming links from sites like these you will build authority trust for today's Google search engine, and you just might grab high rankings for the new Google Caffeine search engine. Either way its a win-win for your web presence.

Once you put up content on these websites don't stop there. You will need to begin an SEO plan for these content pages as well. Having multiple streams of traffic will be key until experts begin to understand Google's Caffeine engine.

One thing that will definitely stay unchanged from this new search engine is Pay Per Click Marketing. You can effectively compete on the first page even when Caffeine goes live. If you are already using Adwords as a traffic source the you should start building your keyword base to drive extra traffic. If you don't, now would be a great time to add it to your traffic arsenal.

Information about Author:

My business Quantum SEM specializes in Redding Search Engine Optimization and Search Engine Marketing. If you live in far Northern California click one of these links to fill out our free website evaluation. We can build a plan to take full advantage of the time before Google Caffeine goes live. Quantum SEM is the leader in Redding SEO and Chico Seo services.